“Committed to excellence and pro-activeness in order to safeguard your business goals”

About Us

Herrero & Asociados

HERRERO & ASOCIADOS is an international Industrial and Intellectual Property law firm and agency with Latin American headquarters in ARGENTINA, BRAZIL and MEXICO.

Through its own offices HERRERO & ASOCIADOS disposes of one of the most relevant direct presences in Middle and South America.

Moreover, the firm offers centralized IP services for all countries on the continent by means of its Latin American Desk in Madrid.

Our global team is made up of more than 150 professionals working in industrial property: lawyers, engineers, chemists, biologists and industrial property agents who have the confidence of national and international clients.

The commitment of HERRERO & ASOCIADOS LATAM is to generate added value for our client´s IP interests and rights by providing multidisciplinary, synergetic and comprehensive services with a global overview of their LATAM portfolios.

All our professionals count on extensive IP knowledge and experience in Argentina, Brazil, Mexico and further Latin American markets which they gained working for companies of various industry sectors as well as for the most influential IP firms of their respective countries. Beyond that, many of them have professional experience in other jurisdictions and international organizations, such as the WIPO.

HERRERO & ASOCIADOS LATAM holds strong international recognition as consultant in industrial and intellectual property and related areas, which is confirmed through various international prizes and the continuous presence in the most important directories of the sector.

At Managing Intellectual Property the firm is a three-time prize winner for the best industrial property firm in the years 2006, 2010 and 2015; Furthermore, it is top ranked in Legal 500; Chambers & Partners; WTR 1000 or IAM 1000.