Our teams of lawyers have more than 30 years of expertise in the recording of trademarks worldwide
being recognised by the main international legal directories. In fact, Managing Intellectual Property, Legal 5OO
and Chambers & Partners position us as leaders in the IP market.



At Herrero & Asociados we design the most appropriate strategy to protect and defend your trademarks in any country in the world. Our team of professionals, with extensive international experience, provide comprehensive advice in their consultations through our offices in Argentina, Mexico and Brazil.

We have a large team of Industrial Property Agents and experts in Trademark application and defence throughout the world, and especially in Latin America.

Furthermore we offer high specialisation and an efficient and competitive centralized service through our “one-stop shopping” for all Latin American countries. The quality of our service is endorsed by most of the companies that make up the FORTUNE 500. Thanks to this service, our clients can centralise their trademark portfolios and benefit from having a single contact and order for their portfolio in Latin America, Spain and Portugal.


  • Research on trademark registrations.
  • Drafting and filing national, Community and international trademark applications.
  • Worldwide trademark defence throughout the filing and defence proceedings before different competent agencies in each country during and after the proceedings.
  • Application defence against third party objections in opposition and invalidity proceedings before competent authorities.
  • Global monitoring services.
  • Due Diligence reports.

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